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Marketing management / Philip Kotler, Kevin Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: 14 ed. Global Edition
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston : Pearson Education Limited, c2012
Availability: Items available for loan: Central Library (8)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by - Keller, Kevin Lane, 1956- [author.]
Edition: Fourth edition.Global edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013
Availability: Items available for loan: Central Library (4)Call number: 658.827 KEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 KEL.
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