Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
- Peter, J. Paul
- Olson, Jerry C [author. ]
Edition: 8th ed., International ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: New York : McGraw Hill, c.2008
Availability: Items available for loan: Central Library (3)Call number: 658.8342 PET, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8342 PET. Not available: Central Library: Checked out (1).