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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
- Rust, Roland T
- Zahorik, Anthony J
- Keiningham, Timothy L
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : HarperCollins College Publishers,1996 c1996
Availability: Items available for loan: Central Library (1)Call number: 658.8RUS. Items available for reference: Central Library: Not for loan (1)Call number: 658.8RUS.
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Principles of Services Marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; New York : McGraw-Hill, 2008 c.2008
Availability: Items available for loan: Central Library (7)Call number: 658.8 PAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 PAL.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
- Lovelock, Christopher
- Wirtz, Jochen
Edition: 7th ed., Global ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2011
Availability: Items available for loan: Central Library (4)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University. by
- Zeithaml, Valarie A [author.]
- Bitner, Mary Jo [author.]
- Gremler, Dwayne D [author.]
Edition: Seventh edition.International student edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York : McGraw-Hill Education, [2018]Copyright date: c2018
Availability: Items available for loan: Central Library (3)Call number: 658.8 ZEI, ... Items available for reference: Central Library: Not for loan (2)Call number: 658.8 ZEI, ...
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
- Wirtz, Jochen [author.]
- Lovelock, Christopher H [author.]
Edition: Eighth edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New Jersey : World Scientific, [2016]Copyright date: c2016
Availability: Items available for loan: Central Library (2)Call number: 658.8 WIR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 WIR.
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