TY  - GEN
AU  - Wood, Jennifer.              
AU  - Allan, Barney
TI  - Everything you want: re-inventing consumers, brands & communications 
SN  - 1841120197
U1  - 658.8343 
PY  - 2003///
CY  - Oxford
PB  -  Capstone, 2003.
KW  - Consumer satisfaction
KW  - Brand loyalty
N1  - distributer: Al-Ahram; Includes bibliographical references and index; catalogued by: wessam
ER  -