TY  - GEN
AU  - Etzel, Michael J.            
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0070189544 (paper)
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill,c1997.
KW  - Marketing
N1  - Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994; Distributer: Al-Ahram; Includes bibliographical references and indexes; Catalogued By: Mahitab
ER  -