TY  - GEN
AU  - Mazzucato, Mariana [ed       
AU  - Mazzucato,Mariana
ED  - Open University.
TI  - Strategy for business: a reader 
SN  - 0761974121 (HBK.)
U1  - 658.4012 21 
PY  - 2002///
CY  - London, Thousand Oaks, Calif.
PB  - Sage in association with the Open University
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references and index; Machine generated contents note: SECTION 1 Different Views of Strategy -- CHAPTER 1 -- What is Strategy? -- Michael E. Porter -- CHAPTER 2 -- Theories of Strategy -- Richard Whittington -- CHAPTER 3 -- Of Strategies, Deliberate and Emergent -- Henry Mintzberg andJames A. Waters -- SECTION 2 Industry Effects -- CHAPTER 4 -- Analyzing the Industry Environment -- Robert M. Grant -- CHAPTER 5 -- Industry Evolution -- Robert M. Grant -- CHAPTER 6 -- The Firm Matters More than the Industry -- Charles Baden-Fuller andJohn Stopford -- SECTION 3 Firm Effects: Resources, Capabilities and Core Competencies -- CHAPTER 7 -- The Firm as an Administrative Organization -- Edith T. Penrose -- CHAPTER 8 -- Looking Inside for Competitive Advantage -- Jay B. Barney -- CHAPTER 9 -- Dynamic Capabilities and Strategic Management -- David J. Teece, Gary Pisano and Amy Shuen -- SECTION 4 Strategic Innovation and Firm Size -- CHAPTER 10 -- Limits of the Learning Curve -- William J. Abernathy and Kenneth Wayne -- CHAPTER 1 -- Architectural Innovation: the Reconfiguration of Existing Product Technologies and the Failure of Established Firms -- Rebecca M. Henderson and Kim B. Clark -- CHAPTER 12 -- Strategic Innovation in Established Companies -- Constantinos Markides -- SECTION 5 Organizational Structure, Learning and Knowledge Management -- CHAPTER 13 -- The Dynamics of Industrial Capitalism: Perspectives on Alfred Chandler's Scale and Scope -- David. Teece -- CHAPTER 14 -- Absorptive Capacity: a New Perspective on Learning and Innovation -- Wesley M. Cohen and Daniel A. Levinthal -- CHAPTER 15 -- Strategic Thinking and Knowledge Management -- Ysanne Carlisle -- SECTION 6 Changing Contexts: the Global Information -- Economy -- CHAPTER 16 -- Global Strategy: an Organizing Framework -- Sumantra Ghoshal -- CHAPTER 17 -- Increasing Returns and the New World of Business -- W. Brian Arthur -- CHAPTER 18 -- Global Strategy in the Twenty-first Century -- George S. Yip -- Index
UR  - http://www.loc.gov/catdir/toc/fy032/2002391657.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2002391657-d.html
ER  -