TY  - GEN
AU  - Kapferer, Jean-NoeÌ(l.       
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 0749442832
U1  - 658.8343 
PY  - 2004///
CY  - London, Sterling, VA.
PB  - Kogan Page,2004
KW  - Brand name products
KW  - Management
N1  - Rev. ed. of: Strategic brand management. 1994?; Includes bibliographical references (p. [471]-483) and index
ER  -