TY  - BOOK
AU  - Moe,Wendy
AU  - Schweidel,David A.
TI  - Social media intelligence
SN  - 9781108708029
U1  - 302.231 22
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Consumers
KW  - Research
KW  - BUEsh
KW  - Social media
KW  - Marketing
KW  - Social aspects
KW  - Internet marketing
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -