TY  - BOOK
AU  - Agresta,Stephanie
AU  - Bough,B.Bonin
TI  - Perspectives on social media marketing
T2  - Get both sides of the story
SN  - 9781435456525 (pbk.)
U1  - 658.872 22
PY  - 2011///]
CY  - Boston. MA.
PB  - Course Technology / Cengage Learning
KW  - Internet marketing
KW  - BUEsh
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - COMAME
KW  - BUSADM
KW  - December2019
N1  - Includes index
N2  - This book addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue. It discusses what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more
ER  -