TY  - BOOK
AU  - Hovland,Roxanne
AU  - Wolburg,Joyce Marie
TI  - Advertising, society, and consumer culture
SN  - 9780765615473
U1  - 306.3 22
PY  - 2015///
CY  - Oxon, New York
PB  - Routledge / Taylor & Francis
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - BUEsh
KW  - Consumption (Economics)
KW  - Consumer behavior
KW  - COMAME
KW  - October2018
KW  - Reading book
N1  - Includes bibliographical references (p. 173-186) and index; Advertising as an institution of consumer culture --
; Evolution of American society --
; Perspectives for understanding advertising --
; The behind-the-scenes power of advertising --
; Crossing international borders --
; Consumer protection and competition --
; Doing the right thing when we don't know what "right" is --
; Concluding comments on advertising and consumer culture
N2  - Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications
ER  -