TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Opresnik,Marc O.
TI  - Marketing: an introduction 
SN  - 9781292146508 (pbk.)
U1  - 658.8 22
PY  - 2017///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Textbooks
KW  - BUEsh
KW  - BUSADM
KW  - October2017
KW  - Text book
N1  - Previous edition : 2015; Includes glossary; Includes bibliographical references and indexes
ER  -