TY  - GEN
AU  - McDonald, Malcolm.           
TI  - Marketing Plans: How to Prepare Them: How to Use Them 
SN  - 0750656255 (pbk.)
U1  - 658.802 
PY  - 2002///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann,2002
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/els051/2004556468.html
UR  - http://www.loc.gov/catdir/description/els051/2004556468.html
ER  -