TY  - BOOK
TI  - Routledge handbook of political marketing
T2  - Routledge handbooks
SN  - 9781138908765
U1  - 324.73 22
PY  - 2015///
CY  - London
PB  - Routledge
KW  - BUEsh
KW  - Political campaigns
KW  - Public relations and politics
KW  - Campaign management
KW  - Communication in politics
KW  - BUSECO
KW  - November2016
N1  - Index : p. 387-388
; Conclusion: p. 366-386

ER  -