TY  - BOOK
AU  - Solomon,Michael R.
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing: real people, real choices 
SN  - 9781292097756
U1  - 658.8002373 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - BUEsh
KW  - BUSADM
KW  - September2016
KW  - Reading book
N1  - Includes indexes; Includes student access code : My Marketing Lab; Glossary : p. 540-554; Bibliography : p. 524-539
ER  -