TY  - BOOK
AU  - Temporal,Paul
TI  - Branding for the public sector: creating, building and managing brands people will value 
SN  - 9781118756317
U1  - 352.748 22
PY  - 2015///
CY  - Chichester
PB  - John Wiley and sons Ltd.
KW  - Government marketing
KW  - BUEsh
KW  - Government publicity
KW  - Public relations and politics
KW  - Branding (Marketing)
KW  - BUSADM
KW  - February2016
N1  - Index : p. 271-279; Includes bibliographical references
N2  - "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--; "This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
ER  -