TY  - BOOK
AU  - Banasiewicz,Andrew D.
TI  - Marketing database analytics: transforming data for competitive advantage 
SN  - 9780415657877 (hardback : alk. paper)
U1  - 658.800285574 22
PY  - 2013///
CY  - New York, Oxon
PB  - Routledge / Taylor & Francis Group
KW  - Marketing
KW  - Databases
KW  - BUEsh
KW  - Marketing research
KW  - Data processing
KW  - Database management
KW  - BUSADM
KW  - August2015
N1  - Index : p. 373-376; Bibliography : p. [370]-371
ER  -