TY  - BOOK
AU  - Hastings,Gerard
AU  - Domegan,Christine
TI  - Social marketing: from tunes to symphonies 
SN  - 9780415683722 (hardback)
U1  - 658.8 22
PY  - 2014///
CY  - Oxon, New York
PB  - Routledge / Taylor & Francis Group
KW  - Social marketing
KW  - BUEsh
KW  - Behavior modification
KW  - BUSADM
KW  - August2015
KW  - reading book
N1  - Index : p. 516-526; Includes bibliographical references; If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing
ER  -