TY  - GEN
AU  - Ford, Kevin.                 
TI  - Brands laid bare: using market research for evidence-based brand management 
SN  - 0470012838
U1  - 658.827 
PY  - 2005///
CY  - Chichester, West Sussex, England ; Hoboken, NJ
PB  - John Wiley & Sons,2005
KW  - Brand name products
KW  - Management
KW  - Marketing research
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005275558-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005275558-t.html
ER  -