TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,nancy
AU  - Wells,william
TI  - Advertising & IMC: principles & practice 
SN  - 9781292017396
U1  - 659.1 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited, 
KW  - BUEsh
KW  - Advertising
KW  - Communication in marketing
KW  - COMAME
KW  - June2015
KW  - November2015
N1  - Index : p. 650-669; Glossary : p. 621-638; Includes student access code inside : My Marketing Lab; Bibliography : p. 639-649
ER  -