TY  - BOOK
AU  - Saker,Jim
AU  - Smith,Gareth
TI  - European casebook on principles of marketing
T2  - European casebook series on management
SN  - 0132276534 (pbk)
U1  - 658.80094 22
PY  - 1997///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - BUSADM
KW  - February2014
KW  - reading book
N1  - Includes index; Includes bibliographical references
ER  -