TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of Marketing
SN  - 0273757687 (pbk.)
U1  - 658.802 23
PY  - 2012///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Bus
KW  - February2013
N1  - Previous ed.: 2008; Includes bibliographical references and index
ER  -