TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 0071315128 (pbk.)
U1  - 658.83420973 23
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - BUEsh
KW  - Market surveys
KW  - Case studies
KW  - February2013
N1  - "This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover; Includes bibliographical references and index
ER  -