TY  - BOOK
AU  - Sloman,John
AU  - Hinde,Kevin
TI  - Economics for Business
SN  - 0273722336 
AV  - HB171.5 .S6353 2010
U1  - 330 22
PY  - 2010///
CY  - Harrow, England, New York
PB  - Financial Times/Prentice Hall, 2010
KW  - Economics
KW  - Business
KW  - Commerce
KW  - Managerial economics
KW  - Eco
KW  - October2011
N1  - The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy
UR  - http://www.pearsoned.co.uk/sloman
ER  -