TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071263931
U1  - 658.8 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Service industries
KW  - Marketing
KW  - BUEsh
KW  - Customer services
KW  - BUSADM
KW  - April2019
N1  - Includes bibliographical references and index
ER  -