TY  - GEN
AU  - Brassington, Frances.        
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 0273687859
U1  - 658.8 
PY  - 2005///
CY  - Harlow, England
PB  - Prentice Hall Financial Times, an imprint of Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -