TY  - GEN
AU  - Churchill, Gilbert A.        
AU  - Iacobucci,Dawn
TI  - Marketing research: methodological foundations 
SN  - 9812548718
U1  - 658.83 
PY  - 2002///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -