TY  - GEN
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
T2  - The McGraw-Hill / Irwin series in marketing
SN  - 0071180265
U1  - 659.1 ADV
PY  - 2001///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - Advertising
KW  - BUEsh
KW  - Sales promotion
KW  - Communication in marketing
KW  - BUSADM
KW  - September2017
N1  - Includes bibliographical references and index
ER  -