TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: How to prepare them, how to use them 
SN  - 9780750683869(pbk.)
AV  - HF5415.13 .M369183 2002
U1  - 658.802 21
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/els051/2004556468.html
UR  - http://www.loc.gov/catdir/description/els051/2004556468.html
ER  -