TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing: marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... 
SN  - 0750686332
U1  - 658.812 22
PY  - 2008///
CY  - Oxford, Burlington
PB  - Butterworth-Heinemann / Elsevier
KW  - Relationship marketing
KW  - BUEsh
KW  - Marketing
KW  - Management
KW  - BUSADM
KW  - June2015
KW  - October2015
N1  - Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm; Index : p. 365-376
; Bibliography : p. 345-363

ER  -