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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., c.2004.Edition: 9th edDescription: xxvi, 790 p. : ill. (chiefly col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072536861
  • 9780072536867
Subject(s): Genre/Form: DDC classification:
  • 658.83420973 HAW 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Donation-Gift 658.83420973 HAW (Browse shelf(Opens below)) Available 000043001
Book - Borrowing Book - Borrowing Central Library First floor 658.83420973 HAW (Browse shelf(Opens below)) Available 000011108
CD | DVD - With book CD | DVD - With book Central Library First floor 658.83420973 HAW (Browse shelf(Opens below)) Available 000011107
Total holds: 0

Index: p. 755-790.

Includes bibliographical references.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

Mohamed Hussein
Reviewed by: Wessam

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