Retailing / Patrick M. Dunne, Robert F. Lusch.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c.2008.Edition: 6th edDescription: xxiii, 552 p. : col. ill. ; 26 cmISBN: - 9780324364378 (hbk. : student ed.)
- 0324364377(hbk. : student ed.)
- 658.82 DUN 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing
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Central Library First floor | 658.82 DUN (Browse shelf(Opens below)) | Available | 000009899 | |||
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Book - Borrowing
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Central Library First floor | Baccah | 658.82 DUN (Browse shelf(Opens below)) | Available | 000026398 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.82 DUN (Browse shelf(Opens below)) | Available | 000026399 |
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| 658.82 DUN Principles of advertising & IMC / | 658.82 DUN Retailing / | 658.82 DUN Retailing / | 658.82 DUN Retailing / | 658.82 MUL Sales Promotion : | 658.82 MUL Promotional marketing / | 658.82 MUL Promotional marketing / |
Indexes.
Appendix : p. 509-514.
Glossary : p. 515-526.
Bibliography : p. 527-536.
Menna Elemam
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