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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005.Description: xvii, 205 p. : ill. ; 24 cmISBN:
  • 0131428950
Subject(s): DDC classification:
  • 658.812 GUP
Catalogued By: Mahitab.
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.812GUP (Browse shelf(Opens below)) Available 000007873
Total holds: 0

Distributer: Al-Ahram.

Includes bibliographical references (p. 187-198) and index.

Catalogued By: Mahitab.

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