Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College.
Material type:
TextPublisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008Edition: Third edition; Pearson international editionDescription: xxi, 692 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0132336227
- 9780132336222
- 658.827 KEL 22
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library First floor | unknown | 658.827 KEL (Browse shelf(Opens below)) | Available | 000046731 | |||
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000042955 | |||
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Central Library First floor | 658.827 KEL (Browse shelf(Opens below)) | Available | 000047068 | ||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022499 | |||
NB - Book (Non borrowing)
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Not for loan | 000005914 | |||
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022384 | |||
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022385 | |||
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022388 | |||
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022389 | |||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000022390 | |||
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Central Library First floor | 658.827 KEL (Browse shelf(Opens below)) | Available | 000018530 | ||||
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Book - Borrowing
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Central Library First floor | 658.827 KEL (Browse shelf(Opens below)) | Available | 000005908 | ||||
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Book - Borrowing
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Central Library First floor | 658.827 KEL (Browse shelf(Opens below)) | Available | 000005910 | ||||
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Book - Borrowing
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Central Library First floor | 658.827 KEL (Browse shelf(Opens below)) | Available | Torned Till the page. 31 and fixed by one of the library staff with glue. | 000005903 |
Total holds: 0
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.827 JOH Contemporary brand management / | 658.827 JOH Contemporary brand management / | 658.827 JOH Contemporary brand management / | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
Other editions of this work
| Strategic brand management : by Keller, Kevin Lane, |
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