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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Amos Tuck School of Business, Dartmouth College.

By: Material type: TextTextPublisher: Upper Saddle River, New Jersey : Pearson Education, [2008]Copyright date: c2008Edition: Third edition; Pearson international editionDescription: xxi, 692 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0132336227
  • 9780132336222
Subject(s): DDC classification:
  • 658.827 KEL 22
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor unknown 658.827 KEL (Browse shelf(Opens below)) Available 000046731
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000042955
Book - Borrowing Book - Borrowing Central Library First floor 658.827 KEL (Browse shelf(Opens below)) Available 000047068
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022499
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Not for loan 000005914
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022384
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022385
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022388
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022389
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.827 KEL (Browse shelf(Opens below)) Available 000022390
Book - Borrowing Book - Borrowing Central Library First floor 658.827 KEL (Browse shelf(Opens below)) Available 000018530
Book - Borrowing Book - Borrowing Central Library First floor 658.827 KEL (Browse shelf(Opens below)) Available 000005908
Book - Borrowing Book - Borrowing Central Library First floor 658.827 KEL (Browse shelf(Opens below)) Available 000005910
Book - Borrowing Book - Borrowing Central Library First floor 658.827 KEL (Browse shelf(Opens below)) Available Torned Till the page. 31 and fixed by one of the library staff with glue. 000005903
Total holds: 0

Includes bibliographical references and index.

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