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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill,c2002 c2002.Edition: 11th ed. International edDescription: xxv, 694 p. : ill. ; 29 cmISBN:
  • 0072398841 (hardback)
  • 0071123121
Subject(s): DDC classification:
  • 658.848 C359
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.848 CAT (Browse shelf(Opens below)) Available 000005680
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International Edition.

Includes bibliographical references and indexes.

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