Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.
Material type:
TextSeries: Macmillan series in college marketingPublication details: New York : Macmillan ;c1991 Toronto : Collier Macmmillan Canada ;c1991 New York : Maxwell Macmillan International Pub. Group,c1991 c1991.Edition: 2nd edDescription: xiv, 516 p. : ill. ; 25 cmISBN: - 0675206472
- 0029465516
- 658.802 H67315
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | 658.802 HIS (Browse shelf(Opens below)) | Available | 000005682 |
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| 658.802 FLE Marketing management and information technology / | 658.802 HAR Harvard business essentials : | 658.802 HIN Management information for marketing decisions, 1999-2000 / | 658.802 HIS Marketing decisions for new and mature products / | 658.802 HOO Marketing Strategy and Competitive Positioning / | 658.802 HOO Marketing Strategy and Competitive Positioning / | 658.802 HOO Marketing Strategy and Competitive Positioning / |
Includes bibliographical references and index.
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