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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New Jersey : Prentice Hall Inc., [2001]Publisher: c2001Edition: Ninth edition; International editionDescription: 1 volume (various pagings) : illustrations (some color) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130283290
Subject(s): Genre/Form: DDC classification:
  • 658.80076 22 KOT
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Donation-Gift 658.80076 KOT (Browse shelf(Opens below)) Available 000056922
Total holds: 0

Includes appendix.

Includes glossary.

Includes bibliographical references and index.

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