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Visual research : an introduction to research methods in graphic design / Russell Bestley, Paul McNeil.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Bloomsbury, 2022Edition: Fourth editionDescription: 250 pages : color illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781350160569
Subject(s): Genre/Form: Additional physical formats: Online version:: Visual research.DDC classification:
  • 741.6072 22 BES
Summary: "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"-- Provided by publisher.
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Includes bibliographical references and index.

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics"-- Provided by publisher.

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