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Political advertising in the United States / Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : Routledge, Taylor & Francis Group, 2022Edition: Second editionDescription: xv, 182 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780367761479
Subject(s): Genre/Form: Additional physical formats: Online version:: Political advertising in the United StatesDDC classification:
  • 324.730973 22 FOW
Contents:
Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society.
Summary: "Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 324.730973 FOW (Browse shelf(Opens below)) 282 Available 000056194
Total holds: 0

"First edition published by Westview Press, 2016"--T.p. verso.

Includes bibliographical references and index.

Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society.

"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending on ads. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising"-- Provided by publisher.

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