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Principles of advertising & IMC / Tom Duncan.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2005.Edition: 2nd ed., International edDescription: xxvii, 774 p. : ill. (col) ; 28 cmISBN:
  • 0071111182
  • 0072537744
  • 0072956151
  • 9780072956153
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.827 DUN 22
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.827 DUN (Browse shelf(Opens below)) Available 000031524
Total holds: 0

Includes glossary.

Includes bibliographical references and indexes.

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