Social marketing : improving the quality of life / Philip Kotler, Northwestern University, Ned Roberto, Asian Institute of Management, Nancy Lee, Social Marketing Services Inc.
Material type: TextPublisher: Thousand Oaks, California : Sage Publications, Inc., [2002]Copyright date: c2002Edition: Second editionDescription: xvi, 438 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0761924345 (pbk. : alk. paper)
- 9780761924340
- 658.8 KOT 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000050221 |
Total holds: 0
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658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 KOT Social marketing : improving the quality of life / | 658.8 KUM International Marketing | 658.8 LAM Marketing / | 658.8 LAM Marketing / |
Includes bibliographical references and index.
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