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Social marketing : improving the quality of life / Philip Kotler, Northwestern University, Ned Roberto, Asian Institute of Management, Nancy Lee, Social Marketing Services Inc.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, California : Sage Publications, Inc., [2002]Copyright date: c2002Edition: Second editionDescription: xvi, 438 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761924345 (pbk. : alk. paper)
  • 9780761924340
Subject(s): Genre/Form: DDC classification:
  • 658.8 KOT 22
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 KOT (Browse shelf(Opens below)) Available 000050221
Total holds: 0

Includes bibliographical references and index.

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