Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium / edited by Alan R. Andreasen, University of Illinois and Seymour Sudman, University of Illinois.

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TextPublisher: Chicago : American Marketing Association, [1976]Copyright date: c1976Description: ix, 161 pages ; 23 cmContent type:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor	Baccah	381 PUB (Browse shelf(Opens below))	Available		000049855

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"The papers in this volume were presented at the ninth Paul D. Converse Symposium held at the University of Illinois, May 16-17, 1975."

Includes bibliographical references.

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