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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New York : Prentice Hall / Pearson Education, [2008]Copyright date: c2008Edition: Twelfth editionDescription: 1 volume (various pagings) : illustrations (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780137128273 (pbk.)
  • 0137128274 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor unknown 658.8 KOT (Browse shelf(Opens below)) Available 000049506
Total holds: 0

Includes bibliographical references and indexes.

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