Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / Stephen Woessner.
Material type:
TextPublisher: New York : AMACOM/American Management Association, [2018]Copyright date: c2018Description: xi, 258 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780814438282 (pbk.)
- Grow your business, expand your platform, and build a nation of true fans
- 658.872 WOE 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.872 WOE (Browse shelf(Opens below)) | Available | 000049418 |
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.872 WEA Manager's guide to online marketing / | 658.872 WEI The new community rules : | 658.872 WIL 30-minute website marketing : a step by step guide / | 658.872 WOE Profitable podcasting : grow your business, expand your platform, and build a nation of true fans / | 658.87202854678 KUM Mobile database systems / | 658.872028563 FAS Agent Technology for e-Commerce / | 658.872028563 FAS Agent Technology for e-Commerce / |
Includes bibliographical references and index.
Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes.
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