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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublisher: New Jersey : World Scientific, [2016]Copyright date: c2016Edition: Eighth editionDescription: xvii, 783 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781944659011 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.8 WIR 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.8 WIR (Browse shelf(Opens below)) Not for loan 000049119
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 WIR (Browse shelf(Opens below)) Available 000049120
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 WIR (Browse shelf(Opens below)) Available 000049121
Total holds: 0

Includes index.

Includes glossary.

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