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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Education, [2018]Copyright date: c2018Edition: Seventh edition; International student editionDescription: xxviii, 514 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260083521
  • 1260083527
Subject(s): Genre/Form: DDC classification:
  • 658.8 ZEI 22
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Not for loan 000049065
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000049066
NB - Book (Non borrowing) NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Not for loan 000048723
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000048724
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000048725
Total holds: 0

Includes bibliographical references and index.

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