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Mastering market analytics : business metrics - practice and application / edited by Robert Kozielski, University of Lodz, Poland.

Contributor(s): Material type: TextTextPublisher: Bingley, UK : Emerald Publishing Limited, 2018Edition: First editionDescription: xvi, 426 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781838679309
Subject(s): DDC classification:
  • 658.83 MAS 22
Summary: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.83 MAS (Browse shelf(Opens below)) 34025 Available 000048697
Total holds: 0

Includes bibliographical references and index.

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

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