Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type:
TextPublisher: Harlow, England : Pearson Education Limited, 2018Edition: Sixth editionDescription: xix, 625 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781292135762 (pbk.)
- 658.802 PEL 22
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.802 PEL (Browse shelf(Opens below)) | 34031 | Available | 000048609 |
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| 658.802 OUW Integrated marketing communications/ | 658.802 PAR Contemporary Issues in Marketing and Consumer Behaviour/ | 658.802 PEL Marketing Communications / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PER Strategic integrated marketing communication : theory and practice / | 658.802 PIC Integrated marketing communications / | 658.802 PIC Integrated marketing communications / |
Previous edition: 2013.
Includes bibliographical references and index.
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
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