Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
Material type:
TextPublisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018Edition: Fourth editionDescription: xi, 354 pages ; 25 cmContent type: - text
- unmediated
- volume
- 9780198797807 (paperback)
- 658.827 ELL 22
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.827 ELL (Browse shelf(Opens below)) | 34025 | Available | 000046722 |
Total holds: 0
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| 658.827 AAK Brand Leadership / | 658.827 DUN Principles of advertising & IMC / | 658.827 EDG Don't mess with the logo : | 658.827 ELL Strategic brand management / | 658.827 ELL Strategic brand management / | 658.827 FOR Brands laid bare : | 658.827 HAD The brand excellence handbook : a new perspective in brand management to unleash the hidden powers of your brand / |
Includes bibliographical references and index.
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